Smile, You’re On Camera: Why Your Business Requires A Strong Security Presence

If you own or manage a business, prioritising the safety of your customers, employees, merchandise and business premises is paramount. From petty thefts to physical threats; vandalism to medical emergencies, as a business owner, you need to be ready to deal with whatever the world has to throw at you.

Whether you’re starting a new business or looking to improve on an existing security strategy, there are many benefits to investing in a combination of various security services for your retail business. From commercial CCTV installation to static security guards, today, we share 6 top reasons why your business requires a strong security presence in 2023 and beyond. Read on to find out more! 

Reduction Of Theft & Vandalism

Did you know that retail crime, such as shoplifting, robbery and vandalism, costs Australian businesses up to $9 billion each year? As such, it comes as no surprise that one of the biggest reasons any business requires a strong security presence is the reduction of theft and vandalism. Unlike online stores, brick and mortar establishments are highly prone to attracting shoplifters, thieves and criminals. Although there is no way to entirely eliminate this risk, investing in a strong security presence can be incredibly helpful in reducing potential crime. 

When security is visible — whether in the form of CCTV cameras, security guards or even a simple sign saying security cameras are being monitored — shoplifters are deterred from committing a crime to begin with. Security guards are trained in identifying potential shoplifters and acting immediately, especially when managers and staff are likely busy attending to customers and focused on making sales. Additionally, mobile patrol guards that survey your business premises and perimetres at random are highly effective in reducing the instances of vandalism or property damage after hours, thus offering your business an added sense of security even when no one is on-site. 

Decreases Prices and Costs

As mentioned earlier in this article, over $9 billion is lost annually as a result of theft and vandalism in the retail sector in Australia. It comes as no surprise then, that businesses are forced to pass on the costs of shoplifting to consumers in the form of higher prices. Afterall, how else would a business survive in such a situation if not for raising its prices? Unfortunately, higher prices may also lead to a loss of customers, which is why investing in a strong security presence from the get go can be so beneficial. An obvious security presence may be beneficial in preventing the costs associated with retail theft, thus leading to lower prices and of course, happier customers in the long run. 

Offering Peace Of Mind To Staff & Customers

One simple, yet highly effective way to give both your customers and staff peace of mind is to have security in place. In today’s unpredictable world, nothing can replace the sense of security that is offered by having CCTV cameras and mobile or static guards stationed at your retail space. Knowing a guard is not only on the premises but also trained in managing high-risk incidents can help to make people feel safer and more likely to shop with confidence. This sense of security can be especially important in areas with higher crime statistics and for businesses that operate late into the night. At the end of the day, you want everyone who steps into your business to feel safe and secure.

Moral of the story: Having a security presence shows customers and staff that you care about their safety and comfort. 

Improved Customer Service & Staff Support

Anyone working in retail will know how hectic things can get, especially during the holiday season, public holidays or weekends. During these peak times, the last thing you want is for your employees to have to deal with making sales, monitoring inventory, attending to customer needs and looking out for shoplifters at the same time. With that in mind, the presence of CCTV cameras or an on-site security guard can be incredibly beneficial when it comes to improving your overall customer service and staff support. With a strong security presence, employees can attend to customer needs without distractions — instead of focusing all their attention on keeping an eye out for security issues, such as shoplifting. This in turn can help to reduce work-related stress and offer your customers a better shopping experience at the same time. What could be better than that? 

Diffuse Escalating Scenarios

We’ve all seen it on Instagram and TikTok… unruly customers making a scene or causing trouble at retail stores. Unfortunately, these types of incidents aren’t just common — they’re rapidly increasing all over the world. We won’t delve into the psychology behind this phenomenon, but what we can say is that having a strong security presence at your retail outlet is one of the best ways to diffuse escalating scenarios that spiral out of control quickly if you are unprepared. 

Thankfully, security personnel are well trained in dealing with high-risk situations and unruly behaviour, and are therefore able to diffuse escalating scenarios before they turn into major incidents. Whether it’s an angry customer demanding a refund, or someone verbally abusing your employees, a trained security guard will be able to handle the situation professionally and in a timely manner. Moreover, CCTV cameras are able to capture any incidents in real-time, allowing you to forward evidence to authorities if and when necessary. 

Explore 10 ways to deal with difficult customers in this article. 

Rapid Response To Incidents & Issues 

Last but not least, one of the major upsides of having a strong security presence at your business is the benefit of rapid response to incidents and issues. Whether it is a shoplifter attempting to steal merchandise, a medical emergency or an alarm going off, an on-site security presence can provide an immediate response to incidents quickly and effectively. In case of any event,security guards can take charge of the situation immediately and report the matter (along with any CCTV evidence) to the police when they arrive. This type of professional and prompt response allows operations to return to normal as soon as possible, reducing interruptions to business and loss of profit. 

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And there you have it — 6 top reasons why your business requires a strong security presence in 2023. At the end of the day, a strong security presence goes beyond just preventing shoplifting — it also improves your customers’ experience, helps to build trust in your business and keeps both patrons and employees safe at all times.