LG has launched a range of new appliances and entertainment products that are a huge departure from boring looks and plain hues with rich new colours and eye-catching designs.
The company hosted a House of Colour event this week to demonstrate the possibilities and colour combinations that can complement your home’s décor and style.
They set up a kitchen, lounge room and a laundry to showcase the products as they could appear in your home to add a dash of bold colour.
“The modern Australian home has become an extension of the individual, and we are increasingly guided by our own unique personal tastes when it comes to selecting appliances and entertainment products for our homes,” says Gemma Lemieux, Marketing Director at LG Electronics Australia.
“Our three core philosophies around customer experience, human-centric innovation and warmth to power a smile, have come to life in our 2023 product line up by elevating experiences in the home through the convergence of cutting-edge technology and moments of personalisation and playfulness.
“At LG, we recognise Australians have faced challenging times over the last few years and are looking for ways to become uplifted at home.
“Our House of Colour event brings moments of joy and elevates the at-home experience.
“We want to showcase how our products cater to the growing consumer trend of redesigning spaces that reflect unique tastes, inspiring Australians to design a home for you, by you, with LG.”
In the kitchen set-up was the LG InstaView refrigerator with MoodUP LED colour panels with the LG StanbyME lifestyle TV.
Each section on the refrigerator is an LED panel so you can change the colours via the LG ThinQ app to suit your mood of style.
There are more than 170,000 colour combinations from 22 colour choices for the upper door panels and 19 colours for the lower door panels.
There are also themes including Season, Place, Mood and Pop.
The panels can be changed to a colour to match the walls, the bench tops or the kitchen cupboard doors. The limit is your imagination.
You can take it even further with the built-in Bluetooth speaker so you can make the colours on the fridge match the mood and beat of the music.
The LG StanbyME lifestyle TV is a mobile battery-powered TV that can be wheeled and positioned anywhere in your home.
It has a 27-inch full HD display which can run all your streaming and social media apps and browse the web.
The screen can also be twisted into portrait and landscape to enjoy your content in all its forms.
In the lounge room set up was another LG lifestyle OLED TV – LG Pose which looks like a piece furniture because it has its own stand and looks good from all angles.
It doesn’t have the angular look and colours of a regular TV – it has curved edges and a muted beige hue.
And being a 55-inch OLED you also get stunning picture quality and bright natural colour.
Also in the room was the LG OLED Easel which is designed to lean against the wall at a slight angle with a fabric cover designed by Danish textile innovator Kvadrat.
This cover can be lowered to provide a full view of the 65-inch OLED evo screen for a high quality viewing experience.
And when you’ve finished your movie or TV show, the fabric cover hides most of the screen rather than having a large black rectangle on display.
Alternatively users can display works of art of your personal photo collection on the panel.
Moving to the washroom, LG has the Washtower on display – this is a combined washing machine and dryer in a single unit with Forest Green and Beige options along with a Black Steel finish.
They offer a more compact design with shorter height and narrower widths to offer flexibility where they are placed in your home whether it’s in a laundry or in an open space.
Also in the room was the LG Styler – a closet that can freshen up shirts and pants between washes.
LG Styler is now also available in Forest Green or with a mirror door.
Also in the washroom was the LG CordZero handstick vacuum, also now available in Forest Green, which has an empty station stand for the vacuum with room to store all the attachments.
The latest LG CordZero now includes the new Power Drive mop with a built-in generator to supply hot water to the mop pads.
The full LG 2023 home appliance, home entertainment and IT range includes:
| Category | Model Name | SKU | Colourway | RRP* | Availability |
| Kitchen | InstaView™ refrigerator with MoodU® | GF-MV600 | Multi | $7,999 | July 2023 |
| NeoChef®, 42L Smart Inverter Microwave Oven | MS4296OMBB | Black | $379 | Available now | |
| 15 Place QuadWash® Dishwasher with Auto Open Door in Matte Black Finish with TrueSteam™ – Free Standing | XD3A25MB | Black | $1,599 | Available now | |
| Laundry | 12/9kg WashTower™ All-In-One Stacked Washer Dryer | WWT-1209FGB | Forest Green/ Beige | $3,999 | Available now |
| 12/9kg WashTower™ All-In-One Stacked Washer Dryer | WWT-1209B | Black | $3,999 | Available now | |
| 17kg WashTower™ All-In-One Stacked Washer Dryer | WWT-1710B | Black | 4,999 | Available now | |
| 10kg Series 9 Front Load Washing Machine with 5 Star Water & Energy Rating | WV9-1610B | Black | $1,499 | Available now | |
| 10kg Series 9 Front Load Washing Machine with 5 Star Water & Energy Rating | WV9-1610W | White | $1,399 | Available now | |
| 9kg Heat Pump Dryer with Inverter Control | DVH9-09B | Black | $1,899 | Available now | |
| 9kg Heat Pump Dryer with Inverter Control | DVH9-09W | White | $1,799 | Available now | |
| Styler | Styler Steam Clothing Care System® – 5 Garment | S5GOC | Forest Green | $3,299 | Available now |
| Styler Steam Clothing Care System® – 5 Garment | S5MB | Black | $2,999 | Available now | |
| Floorcare | LG CordZero® A9T Handstick Vacuum with All-In-One Tower™ | A9T-ULTRA | Grey | $1,499 | Available now |
| LG CordZero® A9T Handstick Vacuum with All-In-One Tower™ | A9T-AUTO | Beige | $1,299 | Available now | |
| LG CordZero® Auto Emptying Hand stick + Power Mop Vac | A9T-MAX | Forest Green | $1,599 | Available now | |
| IT | LG Gram Style Laptop | 14Z0RS-G.AA54A | Pearlesence | TBC | June 2023 |
| TV / Screen | LG Objet Collection – Posé 55” 4K OLED | 55LX1QPSA.AAU | – | $3,499 | Available now |
| LG Objet Collection – Easel 65” 4K OLED | 65ART90ESQA.AAU | – | $12,999 | Available now | |
| StandbyME | 27ART10AKPL.AHK | – | $1,999 | August 2023 | |
| OLED G3 77″ | OLED77G3PSA.AAU | – | $8,399 | Available now |