Record number of auto exhibitors to showcase latest tech at CES

Ladies and Gentlemen, start your engines. 2014 is going to be a year when technology will play an even bigger part of the in-car and driving experience.

There will be a record nine automotive exhibitors at the International Consumer Electronics Show which kicks off in Las Vegas on January 7.

These will include Mercedes, Audi, BMW, Chrysler, Ford, General Motors, Kia, Mazda and Toyota who will all showcase their latest in-car innovations.

“As the car has become more connected and consumers demand increased interaction between their mobile devices and their car, we have seen the number of auto manufactures at the International CES rise year after year,” said Gary Shapiro, president and CEO, Consumer Electronics Association (CEA).

“CES touches every corner of the consumer technology economy, from digital health to automotive.  We can’t wait to welcome a record number of automotive manufacturers to the 2014 CES.”

CEA predicts factory-installed vehicle technologies will increase by more than 20 per cent in 2014 and add $11 billion to the car industry.

Expect to see more connected systems providing information, communication, safety and driver assistance.

CEA says 17 per cent of US households already own a vehicle with a connected communication and safety system but this figure is expected to rise sharply as more of these systems are available across a wider range of models.

The CES conference will cover areas like self-driving cars, safe-driving sensors, voice and gesture controls, head up displays and even augmented reality.

CES will also address the challenges on how effectively systems, apps and content are integrated into our driving lifestyles safely and effectively.

Tech Guide will be attending the International Consumer Electronics Show so keep an eye on the site for all the latest news and announcements from the conference.

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