Samsung’s new BESPOKE refrigerator range lets you break the design shackles

Remember when you could only buy a white refrigerator? Or when the TV you bought was only available in one colour- black?

Colour choices for home appliances have traditionally been limited – and still are in some cases – but Samsung’s BESPOKE range of products present many colour options, enabling Australians to choose appliances that can either blend into your home’s décor or elevate it.

Samsung has taken customers from a scenario with little choice to the opportunity to colour co-ordinate a wide range of appliances, from your refrigerator to your vacuum.

The future of the home is a place where owners can get it looking exactly how they want.

According to the Oxford Dictionary, bespoke is defined as “a product made specially, according to the needs of an individual customer”.

Samsung’s BESPOKE range extends from refrigerators, the AirDresser and BESPOKE Cube™ Air Purifiersto BESPOKE Jet™ Stick  and Jet Bot AI+ Vacuums.

But it doesn’t end there.

Since 2017, Samsung has also offered The Frame TV with the option of changing the colour and style of the actual frames of the TV via interchangeable bezels.

And more recently you can even customise the Samsung Galaxy Z Flip 4 to your taste.

Since the pandemic, our living spaces have become even more important to us and, according to Samsung’s research[1], the look of dated appliances bothers many Australians.

This was a major motivation behind the BESPOKE offering with customers now able to choose a range of selected appliances in different colours and, in the case of the refrigerator, also customise the product by adding modular units to suit their lifestyle.

Customers can choose four, two and single door options and mix and match not only the combination of cabinets but also interchange the front panels with colours including Cotta White and Cotta Charcoal in a metal finish along with Clean Pink, Clean Navy, Satin Blue, Satin Grey and Satin Beige in a glass finish.

According to Vogue,[2] one of the kitchen design trends for 2023 includes phasing out all-white kitchens and replacing them with colour, mixed patterns and various textures.

The global luxury kitchen market is also exploding.

So it’s clear that individuals who are renovating, or upgrading their kitchens are looking to add more colour to their homes and are willing to pay for luxury.

Samsung BESPOKE refrigerators offer that option and flexibility for homeowners and renters alike to express themselves like never before.

Australia is one of the leading markets for Samsung when it comes to customisable appliances, so they match the customer’s taste and needs.

The success of Samsung’s The Frame would seem to indicate that Australians have embraced the concept of their TVs and appliances fitting their décor and lifestyle.

The Frame sits alongside Samsung’s other lifestyle TVs – The Serif and The Sero.

But The Frame can be personalised to your space with interchangeable bezels that attach magnetically to the TV.[3]

There are six colours and two styles – modern and bevelled – so The Frame will sit perfectly in your space.

The Frame – available in 32, 43, 50, 55, 65, 75 and now 85-inch – has a matte anti-glare display so when it’s not being used as a TV it can turn into a work of art.

Customers can subscribe to more than 1,600 artworks from museums and galleries around the world[4] – or you can display your own photography.

Technology is amazing – it can connect us, entertain us and empower us – and now it can also suit our styles and fit seamlessly into our modern homes.

* This post was supported by Samsung

[1] Fifty-six per-cent of Australians agree that a dated looking appliance bothers them. One Samsung report, July 2022 (n=1,022, Australians aged 18+, nationally representative on age, gender and metro/regional split), Nature Research. Results are not an endorsement of Samsung.

[2] https://www.vogue.com.au/vogue-living/design/kitchen-trends-2023/image-gallery/082010355c375806a46f0013edc67fa0

[3] Customisable Frame sold separately. Brick Red and White Customisable Frames are available for 55” & 65” Frame TVs only.

[4] Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Samsung account and internet connection required. Data usage charges may apply. Customers must agree to Art Store T&Cs available at https://www.samsung.com/us/rewards/terms-and-conditions/art-store/